Kristin L. Allen | Virginia Education Coalition
In August 2017, Amazon entered the retail grocery market. Its goal: transform the economic value chain associated with traditional bricks-and-mortar grocery delivery. Its plan: expand its scope, differentiate its product, cut cost by integrating grocers and customers into its larger e-commerce platform, and lower consumer prices. , Traditional grocery chains’ market value dropped 8 percent overnight.
And this is just the beginning – we will … continuously lower prices as we invent together. – Jeff Wilke, CEO of Amazon World Consumer
Education and grocery stores are different industries, but both have much to learn from Amazon. Like traditional grocers, public education’s business model is based on a command-and-control, geographically-based, product delivery system that has worked the same for decades. Both take advantage of technology to improve their business model, but in different ways. Continue reading