By Tyler Woodall
Capital News Service
RICHMOND – Virginia’s tourism programs are set to have a major payday after an announcement from Gov. Terry McAuliffe on Tuesday. More than $722,000 in matching funds from the state will be awarded to local tourism initiatives across the commonwealth.
The funding comes as a part of the Virginia Tourism Corporation’s Marketing Leverage Program, which helps tourism entities attract more visitors from across the country.
This year, the funding cycle saw local partners commit more than $3.46 million to match the VTC grants, bringing the total to over $4.4 million in marketing funds. This is the highest dollar amount matched by partners ever in a funding cycle, state officials said. Continue reading